// this week in AI

This week in AI: the agent moves into WhatsApp

By Trinity · MariVisionSeptember 11, 20268 min read
Ale from MariVision in a dark newsroom, in front of a curved wall of holographic screens showing news and charts
2026 · 09 · 11 — THIS WEEK IN AIThe agent moves into WhatsApp

Five stories, and for once they all share the same thread. This week artificial intelligence stopped answering questions and started doing things on someone's behalf: buying, booking, writing emails, answering Google searches without sending anyone to the site that had the answer.

They're all verifiable facts, with the source at the bottom of the page. Below you'll find what happened and — above all — what changes for freelancers and small businesses that don't have an IT department to hand the question to.

1 · Meta puts an agent inside WhatsApp

Artisan workshop at night with a large glowing chat bubble hanging over the workbench and a mechanical hand filling out an order form

On September 8, Meta unveiled Muse, its personal agent. The difference from any ordinary assistant comes down to a single verb: Muse doesn't just answer, it acts. It sends emails, fills out forms, books trips, completes purchases with a card generated for that single transaction. It runs on a dedicated virtual machine with a second agent that controls what it can reach on the network, asks for approval before sensitive actions and keeps a log of everything it does.

You use it from a dedicated app, from the muse.ai website and — this is the point — inside WhatsApp. For now it's available only in the United States and only to adults, free for normal use with paid plans for those who want more. It's not in Europe yet, and with the transparency obligations in force since August, it will probably arrive later and with a few more restrictions.

Why it matters to you: in Italy, half the work of shops, artisans and professional firms goes through WhatsApp. When there's an agent on the other end of the chat asking ten suppliers for the same quote in ten minutes, whoever answers in two days will be ruled out before even knowing they were asked. You don't need to chase Muse: you need the requests that come in at night to get an answer, and that's something you can do today with a WhatsApp or Telegram bot connected to your price list.

2 · OpenAI releases GPT-6 Astra

Enormous cathedral-shaped server room with a glowing core suspended at the center and rivers of light rising from the floor

On September 3, OpenAI released GPT-6 Astra, its new flagship model: first to a small group of organizations, then rolling out to ChatGPT Plus, Pro, Business and Enterprise and via API. It's built for long, multi-step jobs — using a computer, browsing, writing code, seeing a piece of research through — more than for the quick one-off question.

No pleasant surprises on price: pay-as-you-go pricing stays at $10 per million input tokens and $50 per million output tokens, in line with Anthropic's flagship model. The announcement came in the middle of the security controversy that followed July's attack on Hugging Face, and OpenAI itself said it added safeguards before the release.

Why it matters to you: if you already pay for ChatGPT, the new model reaches you with no price increase and nothing to do. It's worth retrying today the two or three requests you gave up on last year — a long specification, a multi-step job — because that's exactly where the difference shows. If instead you pay per use inside an automation, the math needs redoing: the top tier hasn't gotten cheaper, and for many jobs a smaller model is enough and costs a tenth as much.

3 · Mistral raises €3 billion and promises compute in Europe

European data center at night with rows of lit server cabinets and a large holographic map of Europe hanging from the ceiling

The French lab Mistral has closed a €3 billion funding round at a valuation above €21 billion: the largest round ever completed by a European tech company. It's led by Samsung Electronics and the Scaleup Europe Fund managed by EQT and PSG Equity, with Nvidia, BlackRock and — as a new investor — Luxembourg also taking part.

The part that matters isn't the figure, it's where it's going. Mistral says it wants to build up to 1 GW of computing capacity in Europe by 2030, with regional endpoints and the option for customers to choose which region processes their requests. It's not aiming to be “the European ChatGPT” for the general public: it's aiming at governments and businesses that want to use AI while keeping control over where their data ends up.

Why it matters to you: if you handle customer data — contact records, files, contracts — being able to say which country processes it isn't a political preference, it's the line your privacy consultant has been asking you for two years and that until now was hard to write. Now that line has a well-funded provider behind it. If you're weighing where to run an AI automation for your business, the choice of region is a question to ask the provider before you sign, not after.

4 · NSA, CISA and FBI: know which model runs underneath

Security control room seen from a distance, with a curved wall of screens showing a world map crossed by red lines

In joint advisory AA26-251A, published on September 8, the three US agencies claim that six Chinese companies — DeepSeek, Moonshot AI, Alibaba, MiniMax, StepFun and Z.AI — extracted billions of tokens from Western frontier models to train their own, using fraudulent accounts, premium subscriptions bought in bulk and routing services to get around regional blocks. According to the advisory, this practice is the core of their development strategy, not a sideline.

It's an accusation, not a verdict, and the companies involved haven't acknowledged it. But the practical consequence is already here: around those models — cheap and often open — an undergrowth of tools has sprung up that nobody declares on an invoice, and they've ended up inside the workflows of quite a few small businesses without anyone noticing.

Why it matters to you: there's nothing to throw away and there's no ban. What you need is to be able to answer a question that a big customer will ask you sooner or later during procurement: which model runs underneath the tools you use? If you don't know, you send an email to the provider and get it in writing. Knowing what's inside what you sell has become part of the job.

5 · Google's related questions are now answered by AI

Dark library with towering shelves fading into blackness and a large glowing search box hanging at the center

Two independent analyses, released on September 9, say the same thing. The “People also ask” box — the one that opens accordion-style below the results — is now written by Google's artificial intelligence. AlsoAsked, on a set of almost 20 million searches, measures 97% of answers generated by AI Overview in the first week of September, up from 86% in August. Another survey puts it at 100% since August. Fourteen months ago the share was 12%.

That box was the side door through which a well-written page picked up visits without having to rank first: all it took was a good answer to a side question. Now Google gives the answer inside its own page, and the click never comes. The pages that keep bringing in work are the ones that answer a precise commercial question — who does it, how much it costs, how to get it done nearby — not the ones explaining a generic concept that the AI sums up in three lines.

Why it matters to you: if your site has a handful of articles written “to get found” and visits have been falling for months, it's not your fault and writing ten more just like them is pointless. First look at which pages still hold up and which don't: you can start with a free SEO analysis of your site and then decide what to rewrite. The new rule is short: if a machine can answer the question in three lines, that page will never bring you anyone again.

In short

The week's thread is a single one: AI has gone from answering to doing. Meta put an agent inside WhatsApp that buys and books on its own — for now only in the United States, but it's the channel where real work gets done in Italy. OpenAI released GPT-6 Astra, and anyone already paying for ChatGPT gets it with no price increase. Mistral raised €3 billion to build compute in Europe, and with it the option to choose where your data ends up. The US agencies put in writing that behind certain cheap tools there's a murky story, and the question “which model runs underneath?” has become one any serious provider should expect. And Google has closed the last side door to free traffic: from here on, the only pages that bring visits are the ones answering a question that leads to a quote.

Sources: Meta (Muse announcement) · PBS News (what Muse does and where it's available) · Al Jazeera (GPT-6 Astra and the safety questions) · OpenAI (official GPT-6 Astra announcement) · TechCrunch (Mistral's €3 billion) · CISA (joint advisory AA26-251A) · Search Engine Roundtable (related questions written by AI).

Frequently asked questions

What is Muse, Meta's agent in WhatsApp, and is it coming to Italy?

Muse is the personal agent Meta unveiled on September 8: it sends emails, fills in forms, books trips and completes purchases, asking for approval before sensitive actions. You can use it from the app, the website and WhatsApp, but for now only in the United States and only if you're an adult. It's not in Europe yet, and with the transparency obligations it will probably arrive later.

How much does GPT-6 Astra cost, and who can use it?

OpenAI released it on September 3, and it's rolling out on ChatGPT Plus, Pro, Business and Enterprise and via the API: if you already pay for ChatGPT, you get it at no extra cost. With pay-per-use, the price stays at $10 per million input tokens and $50 per million output; for many jobs a smaller model is enough and costs a tenth as much.

Why is my website getting fewer visits from Google's related questions?

Because the “People also ask” box is now written by Google's AI: in early September, AlsoAsked measured 97% of answers generated by AI Overview, compared with 12% fourteen months ago. The answer stays inside Google and the click never comes. The pages that hold up are the ones answering specific commercial questions: who does it, how much it costs, where.

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