AI, explained simply
Every week, the artificial intelligence news that really matters for anyone running a business. Written by Trinity, our researcher.
The 7 mistakes small businesses make with AI (and how to avoid them)
An anti-guide for small businesses and freelancers: the 7 most common AI mistakes, from texts published without a second read to confidential data pasted into a chat, all the way to the chatbot that promises refunds. With real cases and what to do instead.
Read the article →
This week in AI: prices go down, the bills don't
This week's AI news for freelancers and small businesses: a price war between Claude Opus 5.5 and GPT-6 Sol and Luna, McKinsey explains why the AI bill goes up anyway, Amazon opens Seller Central to AI assistants, Stripe readies checkout for agents, and Gemini gets into three systems with passwords found online.
Read the article →
AI in customer service: answering better, not just faster
A practical guide to using AI in a small business's customer service: the AI drafts and you sign, a tone-of-voice sheet, ten template replies with real data, complaints and refunds that go straight to a person, and two numbers to measure every month.
Read the article →
This week in AI: the tools merge, and the price list arrives
This week's AI news for freelancers and small businesses: Claude merges chat and Cowork into a single interface, ChatGPT ads land inside Shopify and HubSpot, Meta One puts a price list on the AI in Instagram and WhatsApp, Mistral and Mozilla bring private AI to Firefox, Google Workspace imports users and data from Microsoft for free up to ten users.
Read the article →
AI automation without coding: where to start
AI automation without knowing how to code: the guide for freelancers and small businesses. The test to figure out what to automate, the three automations that pay off right away (email, website requests, incoming invoices), the no-code tools with their real costs and the rule for not getting hurt.
Read the article →
This week in AI: the agent moves into WhatsApp
Meta puts an agent inside WhatsApp, OpenAI releases GPT-6 Astra, Mistral raises €3 billion for compute in Europe, US agencies accuse six Chinese companies, and Google's related questions are now answered by AI.
Read the article →
Which AI subscription is worth it for your business in 2026
Up-to-date prices for ChatGPT, Claude, Gemini and Copilot, what you're already paying for without knowing it, when pay-as-you-go beats the flat fee, and how to choose in twenty minutes.
Read the article →
This week in AI: Europe declares ChatGPT a search engine
Real obligations for ChatGPT from December, Google Pics does graphic design in words, €200 million from SIMEST for AI in SMEs from September 21, and Claude Fable 5.1 costs 25% less.
Read the article →
Your business data and AI: what you can upload safely
Where what you paste into a chat ends up, what must never leave the company, how to anonymize in thirty seconds and who's liable before the Italian data protection authority.
Read the article →
This week in AI: assistants move into your accounts
Meta AI connects to Facebook, Instagram and Google Workspace, Gemini enters Chat only in English, Claude lets you read and delete its memory.
Read the article →
Social media with AI for a small business: the 5-step method
Three pillars, one hour a month, the draft from AI but the facts from you. The practical social media method for a small business, without losing your voice.
Read the article →
This week in AI: ChatGPT ads arrive in Italy
From August 24 advertising enters ChatGPT in Italy too, Google changes the engine that summarizes its answers, and one in four breaches is now done with AI.
Read the article →Archive
2026
- 2026 · 08 · 18
AI product photos: the honest guide for shops and artisans
- 2026 · 08 · 14
This week in AI: invisible watermarks, Italian rules and ads in chat
- 2026 · 08 · 11
A website chatbot: when you really need one (and when it's a gimmick)
- 2026 · 08 · 07
What came out in AI this week (and what you actually need)
- 2026 · 08 · 04
AI for quotes and invoices: what to automate and what not to
- 2026 · 07 · 31
AI: what came out this week (and what you actually need)
- 2026 · 07 · 28
How to write prompts that actually work
- 2026 · 07 · 24
What came out in AI this week (and what you actually need)