AI Lead Generation for Businesses
Targeted scraping of the companies that match your ideal customer, automatic qualification via LLM, personalized 1-to-1 outreach that gets past the spam filter. A sales pipeline that works while you sleep, at 70% lower cost than traditional telemarketing.
Why Traditional Lead Generation No Longer Holds Up
Purchased Lists Are Dead
B2B lists bought from brokers get reply rates below 1%, land you on mail server blacklists and burn your domain’s reputation. The companies worth having aren’t on those lists: they have to be found one by one on LinkedIn, on corporate websites, in industry registers. Only AI makes doing that at volume sustainable.
Your Salespeople’s Time Is Worth Too Much
A senior sales rep costs €60-90 an hour. Wasting that on contact research, copy-pasting into the CRM, LinkedIn searches and first cold emails is economically insane. AI does all the groundwork at marginal cost: the salesperson steps in only when the lead has already replied, is already qualified and has already said “yes, let’s talk”.
Generic Spam Burns Your Reputation
Sending the same email to 5,000 contacts lands you in spam, ruins your domain and exposes you to GDPR fines. An email written by AI from the prospect’s actual website, their recent LinkedIn posts and your positioning is indistinguishable from a carefully written human message. And it respects legitimate interest + opt-out.
What the Service Includes
ICP Definition & Scraping
Together we define your Ideal Customer Profile (industry, revenue, headcount, geographic area, intent signals). Targeted scraping from public sources: business registers, LinkedIn, corporate websites, vertical directories. The result: a real list of companies that could actually buy, not an Excel sheet of 10,000 random names.
AI Qualification & Scoring
An LLM reads each company’s website, their recent posts, their case studies, their open job listings. It extracts intent signals (are they hiring in your field? Did they just launch a related product?), assigns a score from 0 to 100 and hands you only the leads above a threshold you set. A quality filter before the human filter.
Personalized 1-to-1 Outreach
For every lead that clears the threshold, the AI writes a tailor-made email or LinkedIn message: it cites a real detail from their website, shows it understands what they do, and offers concrete value. No standard templates. Typical reply rates between 6% and 18%, versus 1% for mass-email campaigns.
Dashboard & CRM Integration
A live dashboard with lead scores, conversation status, reply rates and the cost of each meeting booked. Integration with HubSpot, Pipedrive, Notion, Airtable or the CRM you already use. Your salesperson sees only the hot leads ready for a call; everything else stays in the automated funnel.
How We Work Together
Audit & ICP Definition
A 60-minute call to analyze your ideal customer, average deal size, sales cycle and past outbound experience. We define the intent signals to intercept (e.g. companies that just raised a round, are hiring in your vertical, or recently changed CTO). Output: an ICP document + a list of sources to scrape.
Pipeline Build & Test
I build the scraper, the AI qualification system and the personalized outreach generator. A test on a small batch of 50-100 leads validates the quality of the AI-written emails and the expected reply rate. You review and approve the tone of voice, the signatures and the calls to action before the real launch.
Launch & Continuous Optimization
Pipeline live, new leads every week, dashboard updated in real time. Every 2 weeks we review the metrics: open rate, reply rate, conversation quality, cost of each meeting. We refine the ICP, prompts and channels (email, LinkedIn, possibly targeted cold calls to the top scores). The system gets better month after month.
FAQ
How much does an AI lead generation system cost?
Initial setup between €2,500 and €6,000 depending on the complexity of the sources and the CRM integration. Then a monthly fee for management, optimization and LLM API costs, typically between €600 and €1,800 a month. Cost of each qualified meeting booked: usually between €40 and €120, versus €200-500 with a traditional outbound agency.
Is it legal to scrape and send cold emails in the EU?
Yes, if you comply with the GDPR. For B2B contacts, legitimate interest covers commercial outreach, provided you offer a clear opt-out, keep proof of the public source and don’t persist after a refusal. I configure the system with these safeguards built in (unsubscribe link, source log, throttling to avoid blacklists) so you stay compliant from the very first send.
What results can you expect?
Reply rates between 6% and 18% on personalized outreach (versus 1% for purchased lists). Reply-to-qualified-call conversion between 25% and 40%. On a volume of 500 leads a month, that means between 7 and 36 real sales meetings. It all depends on your industry, your average deal size and the quality of the offer you bring to the call.
Does it work for B2C services too, or only B2B?
It works best in mid-market and enterprise B2B, where there’s an identifiable decision-maker and an average deal above €2,000. In B2C, AI lead generation only makes sense in high-value vertical niches (e.g. private banking clients, luxury real estate, executive training). For mass-market e-commerce there are different levers, and I’ll tell you so honestly during the audit.
How long before the first results?
Setup and testing: about 3-4 weeks. First real meetings on the calendar: typically between week 5 and week 8. The pipeline stabilizes around the third month, once the system has learned what really works for your offer and has refined the prompts, ICP and channels. It’s a medium-term investment, not a flash promo.
What if I change my mind or want out?
No binding contract beyond the current month. If you decide to stop, I hand over the scripts, prompts, configurations and datasets: no technical lock-in. If you’d rather continue but run it in-house, I train your sales team to operate the system on their own. The value has to be obvious every month, otherwise there’s no point in carrying on.
A Predictable Sales Pipeline, Not a Lottery
Send me a couple of lines about your ideal customer and your average deal. I’ll get back to you within 24 hours with a realistic estimate of leads, meetings and expected ROI for your industry. Initial audit is free.
Turnkey setup. GDPR compliance. A measurable cost for every meeting.
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Visit MariVisionRelated pages: AI agents for businesses · AI automation · AI chatbots · AI consulting for SMEs